Effective Date: May 14, 2026
Last Updated: May 14, 2026
Hernia Innovations (“Hernia Innovations,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy and Notice for California Residents explains how we collect, use, disclose, and protect information collected through our website.
This notice applies to visitors and users of HerniaInnovations.com who reside in the State of California. This notice is intended to comply with the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).
Information We Collect
We may collect information that identifies, relates to, describes, references, or could reasonably be linked to a particular individual, household, or device (“personal information”).
Please do not submit sensitive medical information through general website contact forms unless specifically requested.
Personal information does not include:
- Publicly available information
- Deidentified or aggregated information
- Information excluded from the scope of the CCPA/CPRA, including certain protected health information governed by HIPAA
Categories of Personal Information We May Collect
How We Collect Information
We may collect information:
- Directly from you when you complete forms or contact us
- Automatically through cookies and analytics technologies
- From third-party services that support website functionality and analytics
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Operate and secure the website
- Understand website traffic and usage
- Improve website functionality and performance
- Support embedded media content such as videos
Third-party services used on this website may include:
- Google Analytics
- Google Tag Manager
- YouTube
- Cloudflare
- CookieYes
You can manage your cookie preferences or opt out of the sale or sharing of personal information by clicking the “Do Not Sell or Share My Personal Information” link available on our website.
Cookie Declaration
How We Use Personal Information
We may use personal information for the following business purposes:
- Responding to inquiries or appointment requests
- Operating and improving our website
- Monitoring website performance and analytics
- Maintaining website security and functionality
- Complying with legal obligations
- Detecting and preventing fraud or security incidents
We will not use personal information for materially different purposes without providing appropriate notice.
Sharing of Personal Information
We may disclose personal information to service providers and vendors that support our website and operations, including:
- Analytics providers
- Website hosting and security providers
- Embedded media providers
- Cookie consent management providers
We only share information as reasonably necessary to support our business operations and website functionality.
Sale or Sharing of Personal Information
We do not sell personal information for monetary compensation.
We do not knowingly sell or share personal information for cross-context behavioral advertising purposes.
Your California Privacy Rights
California residents may have the following rights under the CCPA/CPRA, subject to certain exceptions:
Right to Know
You may request information about:
- Categories of personal information collected
- Sources of personal information
- Business purposes for collection
- Categories of third parties receiving personal information
Right to Delete
You may request deletion of personal information we collected from you, subject to certain legal exceptions.
Right to Correct
You may request correction of inaccurate personal information.
Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights.
Exercising Your Rights
To submit a privacy rights request, please contact us using the information below.
We may need to verify your identity before processing certain requests.
Retention of Information
We retain personal information only as long as reasonably necessary for:
- The purposes described in this policy
- Legal and regulatory compliance
- Security and operational needs
Third-Party Websites
This website may contain links to third-party websites or embedded content. We are not responsible for the privacy practices of third-party services.
Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of internet transmission or electronic storage is completely secure.
Changes to This Policy
We may update this Privacy Policy periodically. Any updates will be posted on this page with a revised effective date.
Contact Information
If you have questions about this Privacy Policy or your California privacy rights, please contact:
Hernia Innovations
Email: legal@bassmedicalgroup.com
Mailing Address:
Hernia Innovations
2637 Shadelands Drive
Walnut Creek, CA 94598
If you require this policy in an alternative format due to a disability, please contact us by email.
